Direct Marketing

From postcards and loyalty mailings to innovative multi-page envelope mailers, bring just the right message to each recipient in multi-faceted personalized campaigns. Web-based workflows make it easy for marketing users to revise content and define business rules for personalized content in brand-controlled templates.  Add on workflow capabilities to support co-marketing programs with local dealers and multi-channel output and tracking to bring centralized command and control with local flexibility to all your direct marketing programs.

Highlights of PrintSoft’s Direct Marketing Solutions

Marketing users manage campaign content. Put marketing users in control of message management with online collaborative workflows and quick and easy change management. Marketing users can manage content, compose and revise messages, send revised messages through approval workflows and more.

Co-marketing portals for  dealers to localize campaigns. Web-based content management including the ability for local dealers or agents to specify content, dates and business rules for their local campaigns in reserved message block areas.

Date-triggered campaigns. For on-going mailing programs, such as for loyalty programs, set up date-triggered campaign content ahead of time and, once approved, content is automatically activated for production at the campaign start date and de-activated at the campaign end date.

Powerful template design application. Familiar desktop design tools to create flexible, brand-controlled templates. Sophisticated conditional logic capabilities will enable you to minimize the number of templates while maximizing flexibility.

EasyDesigner for EasyMailer. Produce effective layouts for the innovative Kern EasyMailer enveloping system with PrintSoft’s EasyDesigner design solutions built for the job.

Transctional data support. Include charts, graphs, and any transactional history in your marketing communications with ease.

Integrated barcode support. Supports all types of bar-coding, including the USPS Intelligent Mail Barcode (IMB).

Intelligent workflow automation. Automated workflows that can handle multi-step production processes, such as for postal optimization and database updates, and multi-channel campaign management. Web services integrations with business systems can also feed campaign tracking information back to your business systems.

On-Demand multi-channel delivery – print, email, web. Whether to meet enterprise requirements or suit the preferences of customers, you can configure the routing, output and delivery methods.

Easy Collaboration and Administration. Web-based interfaces to manage user workflows makes administration easy.

 

• • Contact PrintSoft

  • 1-866-888-7737

  • sales.us@printsoft.com